@mjtsai It's reached a point that I never order from Apple.com unless I'm building a MacBook that needs more than 1TB of storage.

Every other device is 15-25% cheaper than Apple.com almost every day of the year. Ultra 2 was $50 off on launch day at BestBuy. iPhone cases were $36 instead of $50 for 15 Pro Max 5 days after release.

I guess Apple doesn't care but it seems a story worth reporting on that Apple has stopped trying to control advertised prices.