Old Article (2013) https://www.cnet.com/tech/computing/apple-store-buying-tip-you-can-get-pricing-matching-up-to-10-percent/ but recent posts on Apple Discussions & macRumors forums confirm Apple will still price match a brick & mortar store up to 10% off but Best Buy's free AppleCare bests anything Apple can match.

Buy why go through the work to have Apple price match Amazon or BestBuy?