CEO of Ford, Jim Farley:

“The economics are unresolvable,” he told attendees of the earnings call. “These customers have very demanding use cases for an electric vehicle. They tow, they go off-road, they take long road trips. These vehicles have worse aerodynamics and they’re very heavy, which means very large and expensive batteries. Retail customers have shown that they will not pay any premium for these large EVs.”

and

“If you tow, it’s not a good technology. The batteries have to be too big.”


I had an electric car but I sold it when range decreased by nearly 50% in the winter (It’s going to be below 0F all next week). I would like to get rid of my 27 miles per gallon Diesel Ram 1500 that gets about 21 miles per gallon towing but that’s actually better fuel economy than an electric truck while towing and driving 2 motorcycles in the back cross-country can see a refill taking 5 minutes instead of 90 minutes and a range of 500-900 miles depending on towing or not and so to buy a 300 KWH battery pack truck that weighs 10,000 pounds and over $100K USD just isn’t feasible. I’m glad to see the head of Ford admitting this instead of just pretending like it isn’t an issue. People who need trucks for long distance hauling can’t buy an EV truck without serious time and money compromises. EVs for in-town contractors and last-mile deliveries is perfect. Amazon, USPS, Uber Eats these should be electric.